A bigger future.
A clear next step.
50 requirements. Seven connected stages. Explore what your business needs, make decisions and build at your own pace.
One idea. A richer human life.Purpose & validation
Find the people and problem behind your idea.
01Clear business purpose and value proposition
R00
Clear business purpose and value proposition
R00Write who you help, the problem you solve and the benefit you offer. Separate your promise from outcomes you have not proven.
What you will prepare
A one-sentence value proposition and a problem statement.
Fictional example
Bicycle repairs for commuters who need reliable transport.
02Defined target audience
R01
Defined target audience
R01Choose your first customer segment. Describe its location, needs, buying context and current alternatives.
What you will prepare
A focused customer profile with assumptions to investigate.
Fictional example
People commuting by bicycle within one neighborhood.
03Validated products or services
R02
Validated products or services
R02List what you believe about demand, then plan interviews or a small trial. Record the actual findings and what remains unknown.
What you will prepare
A validation log separating hypotheses, evidence and decisions.
Fictional example
Hypothesis: customers value same-day repairs. No interviews completed yet.
04Business model and revenue strategy
R03
Business model and revenue strategy
R03Define who pays, what they pay for, how often and your main costs. Label estimated amounts and avoid treating revenue as profit.
What you will prepare
A revenue model with cost assumptions and a simple unit-economics worksheet.
Fictional example
A service fee per repair, with parts and labor tracked separately.
Brand & website
Give your business a clear, memorable presence.
05Brand identity and domain name
R04
Brand identity and domain name
R04Choose a name, voice, colors and visual direction. Record domain candidates, ownership and renewal costs before buying anything.
What you will prepare
A brand brief and a domain decision awaiting availability and rights checks.
Fictional example
Ruta Viva: welcoming service, clear blue identity, domain still unverified.
06Professional mobile-friendly website
R05
Professional mobile-friendly website
R05Build from the approved blueprint. Compare the template, assisted and Full AI options, then review desktop and mobile previews.
What you will prepare
An approved responsive preview with an explicit list of remaining defects.
Fictional example
A repair homepage with services, opening information and an appointment action.
07Clear navigation and calls to action
R06
Clear navigation and calls to action
R06Choose one primary visitor action and map the pages needed to reach it. Test every menu item, link and recovery route.
What you will prepare
A navigation map and results of clicking the main customer paths.
Fictional example
Home → services → request an appointment → confirmation.
08Bilingual or multilingual support
R07
Bilingual or multilingual support
R07Choose the languages your customers need. Review navigation, forms, messages and policies in each selected language.
What you will prepare
A language coverage checklist with missing translations identified.
Fictional example
English and Spanish service descriptions reviewed for the same meaning.
09Accessible design
R08
Accessible design
R08Check keyboard navigation, visible focus, form labels, contrast, zoom, image alternatives and reduced motion. Record human checks still needed.
What you will prepare
Accessibility findings with fixes and remaining verification needs.
Fictional example
An appointment form usable without a mouse, with clearly announced errors.
10Product or service catalog
R09
Product or service catalog
R09List each product or service with its description, inclusions, availability and restrictions. Keep unknown details visible.
What you will prepare
A reviewed catalog ready for the relevant ordering or booking module.
Fictional example
Basic tune-up, brake adjustment and tire replacement as distinct services.
11Transparent pricing and subscription plans
R10
Transparent pricing and subscription plans
R10Explain the price, currency, taxes, extra fees and billing frequency. For subscriptions, document renewal and cancellation terms.
What you will prepare
A complete pricing table with approval and unresolved tax questions.
Fictional example
A quoted repair price with parts identified separately, awaiting customer approval.
Commerce & delivery
Design how a promise becomes a delivered order.
12Shopping cart, booking or ordering
R11
Shopping cart, booking or ordering
R11Select cart, booking or order request according to the business. Define inputs, availability rules and confirmation states.
What you will prepare
A tested ordering or booking flow, including cancellation and unavailable capacity.
Fictional example
A customer selects a repair slot and receives a pending request reference.
13Secure checkout and payment processing
R12
Secure checkout and payment processing
R12Identify the payment provider and account owner. Verify sandbox success, failure and duplicate handling before requesting live activation.
What you will prepare
Sandbox evidence, approved fees and a separate live-activation decision.
Fictional example
A simulated declined payment leaves the order unpaid and allows a safe retry.
14Customer registration, login and recovery
R13
Customer registration, login and recovery
R13Decide whether customers need accounts. Define registration, verification, sign-in, recovery and sign-out expectations.
What you will prepare
An account lifecycle with tested access and recovery boundaries.
Fictional example
A customer can access only their own repair history.
15Customer dashboard and account management
R14
Customer dashboard and account management
R14Choose what a customer can view and change. Include account details and only the relevant orders, bookings or subscriptions.
What you will prepare
A customer dashboard with ownership and permission checks.
Fictional example
One person sees their next appointment without seeing another customer’s address.
16Order, booking or subscription management
R15
Order, booking or subscription management
R15Define the lifecycle from creation through completion, failure and cancellation. Assign the person responsible for each transition.
What you will prepare
A documented lifecycle and tested state changes.
Fictional example
Requested → confirmed → in repair → ready → collected.
17Product delivery or service fulfillment
R16
Product delivery or service fulfillment
R16Describe how the customer receives the product or service, expected timing, completion evidence and what happens when delivery fails.
What you will prepare
A fulfillment procedure with responsibilities and an exception path.
Fictional example
The technician records completed work and the customer collects the bicycle.
18Shipping, tracking and inventory
R17
Shipping, tracking and inventory
R17If physical goods apply, define stock, shipping areas, rates, tracking and lost-package handling. Explain a non-applicable decision.
What you will prepare
An inventory and shipping plan with trial movements and reconciled stock.
Fictional example
Selling a replacement tire reduces stock once, even if the request is retried.
19Invoices, receipts and tax handling
R18
Invoices, receipts and tax handling
R18Identify business location, customer markets and invoice requirements for qualified local review. Test calculations with synthetic documents.
What you will prepare
Reviewed tax assumptions, invoice fields and a clear production-issuance decision.
Fictional example
A sample receipt marked simulated, with tax treatment awaiting review.
20Cancellations, refunds and disputes
R19
Cancellations, refunds and disputes
R19Define eligible cancellations, returns, refunds and disputes with time limits, contacts and responsibilities. Have applicable obligations reviewed.
What you will prepare
Reviewed policies and a tested synthetic refund/cancellation path.
Fictional example
A canceled appointment releases capacity and records whether a refund is due.
Customer relationships
Help people feel supported at every step.
21Customer onboarding and guided setup
R20
Customer onboarding and guided setup
R20Map the first visit through the customer’s first successful action. Explain prerequisites, costs and how to pause and resume.
What you will prepare
An onboarding checklist and a complete first-use walkthrough.
Fictional example
A short checklist explains how to request the first repair.
22Help Center, FAQs and tutorials
R21
Help Center, FAQs and tutorials
R21Write help for common tasks, errors and recovery. Place guidance next to the action and provide searchable FAQs.
What you will prepare
Reviewed help articles with working links and examples.
Fictional example
How to change a booking, with the exact action and the cancellation rule.
23Customer support and contact channels
R22
Customer support and contact channels
R22Choose support channels, availability, response expectations and escalation. Verify contact details before publishing them.
What you will prepare
A tested contact path and an assigned support owner.
Fictional example
A booking problem reaches the responsible support person with a reference.
24Customer relationship management
R23
Customer relationship management
R23Define the minimum customer information you need, its purpose and access rules. Track interactions without unnecessary sensitive data.
What you will prepare
A customer record model with retention and access decisions.
Fictional example
A service preference and appointment history, without unrelated personal details.
25Transactional emails and notifications
R24
Transactional emails and notifications
R24List events that need a transactional message. Review bilingual templates, delivery failures, duplicates and provider cost.
What you will prepare
Approved templates and delivery evidence for the relevant events.
Fictional example
One confirmation per booking, with a safe retry after a delivery failure.
Discovery & growth
Reach the right people and learn what works.
26Marketing, advertising and sales funnels
R25
Marketing, advertising and sales funnels
R25Choose a first audience, message and channel. Set a spending limit and a measurable goal before launching any campaign.
What you will prepare
A small marketing experiment with budget, success criteria and review date.
Fictional example
Test two service messages with a fictional campaign plan before authorizing spend.
27Search engine optimization
R26
Search engine optimization
R26Review page titles, descriptions, headings, readable addresses and useful content. Decide which pages should be indexed.
What you will prepare
A page-by-page search visibility checklist with private pages excluded.
Fictional example
A public service page describes bicycle brake repair; account pages remain private.
28Social media integration
R27
Social media integration
R27Choose relevant social channels and confirm ownership. Add working profile and share links without claiming unavailable integrations.
What you will prepare
Verified social links and a responsibility for maintaining them.
Fictional example
A business profile link opens the correct account.
29Email marketing and consent
R28
Email marketing and consent
R28Separate optional marketing from service messages. Define consent records, unsubscribe behavior and suppression before sending.
What you will prepare
Reviewed consent wording and a tested unsubscribe path.
Fictional example
An unchecked marketing choice does not prevent booking a repair.
30Verified reviews and testimonials
R29
Verified reviews and testimonials
R29Decide how you will request and verify feedback from actual customers. Record permission and never invent endorsements.
What you will prepare
A review collection and moderation procedure with no fabricated testimonials.
Fictional example
An empty reviews area until a real, permitted customer review exists.
31Analytics, conversion tracking and reporting
R30
Analytics, conversion tracking and reporting
R30Choose useful metrics and minimize collected data. Review tracking consent and test opt-out before activating analytics.
What you will prepare
A measurement plan with defined events, consent rules and retention.
Fictional example
Measure completed booking requests only when the selected tracking rules permit it.
Administration & protection
Define responsibilities, permissions and safeguards.
32Administrative dashboard
R31
Administrative dashboard
R31Choose the daily decisions the owner needs to make. Design a dashboard with pending work, exceptions and accurate totals.
What you will prepare
An administrative dashboard tied to saved business records.
Fictional example
See pending appointments and incomplete tasks without switching between unrelated screens.
33User roles and access permissions
R32
User roles and access permissions
R32Assign owner, administrator, employee and customer permissions. Test least access, deactivation and cross-account denial.
What you will prepare
A permission matrix with allowed and denied test cases.
Fictional example
A technician can update a repair but cannot change payment-provider settings.
34Business registration and required licenses
R33
Business registration and required licenses
R33Document operating location, activity and target markets. Identify registration and license questions for the appropriate local authority or adviser.
What you will prepare
An applicability record with verified sources, missing decisions and responsible reviewers.
Fictional example
A regulated activity remains blocked until its required authorization is confirmed.
35Terms of service and privacy policy
R34
Terms of service and privacy policy
R34Identify the operator, data purposes, providers, retention and user rights. Review versioned terms and privacy text for the actual business.
What you will prepare
Approved, dated policies tied to the current business and acceptance flow.
Fictional example
The policy names the actual operator and explains how to request deletion.
36Consumer protection and legal disclosures
R35
Consumer protection and legal disclosures
R35List claims, limitations, prices and service conditions customers must understand. Review applicable consumer duties before publishing.
What you will prepare
Reviewed disclosures placed beside the relevant offer or action.
Fictional example
A repair estimate explains exclusions and requires agreement before extra work.
37Cookie preferences and tracking consent
R36
Cookie preferences and tracking consent
R36Inventory cookies and tracking. Separate necessary functions from optional tools and make preferences changeable.
What you will prepare
A consent map and tested acceptance, rejection and withdrawal behavior.
Fictional example
Rejecting optional tracking leaves essential navigation usable.
38Data protection and cybersecurity
R37
Data protection and cybersecurity
R37Identify sensitive assets and access risks. Verify isolation, secure storage, session limits and incident handling with synthetic data.
What you will prepare
Security evidence and an unresolved-risk register with owners.
Fictional example
Changing a business identifier never reveals another account’s records.
39Fraud prevention and payment security
R38
Fraud prevention and payment security
R38Define suspicious payment and account behavior, verification rules and response owners. Test duplicate and unauthorized actions in sandbox.
What you will prepare
A fraud response plan and verified payment-boundary checks.
Fictional example
A repeated payment event cannot create two charges or two completed orders.
Operations & improvement
Build the habits and systems that keep you going.
40Reliable hosting and SSL
R39
Reliable hosting and SSL
R39Select hosting ownership, address, HTTPS and budget. Record renewal or usage costs and the deployment approval process.
What you will prepare
A verified deployment address with HTTPS and documented cost responsibility.
Fictional example
The approved site opens over HTTPS and redirects safely from its old entry point.
41Database and secure file storage
R40
Database and secure file storage
R40Define records and files, who owns them and who may access them. Test create, save, reload and account isolation.
What you will prepare
A data inventory with verified persistence and access controls.
Fictional example
A saved booking survives a reload and remains visible only to its owner.
42Backups and disaster recovery
R41
Backups and disaster recovery
R41Define what is backed up, frequency, retention and acceptable data loss. Rehearse restoring into an isolated environment.
What you will prepare
A dated restore result with responsible operator and recovery time.
Fictional example
Restore synthetic orders and compare them with the expected count and totals.
43Performance and uptime monitoring
R42
Performance and uptime monitoring
R42Measure important pages and monitor failures. Define alert destinations, thresholds and how to confirm recovery.
What you will prepare
Performance measurements and tested incident/recovery alerts.
Fictional example
A controlled failure generates one alert and a later recovery notification.
44Automated workflows and integrations
R43
Automated workflows and integrations
R43Map triggers, external services, permissions and cost. Test failures, retries and duplicate handling before activating automation.
What you will prepare
An integration map with tested retries and an explicit activation decision.
Fictional example
A booking creates one internal task, even when its event is delivered twice.
45Quality assurance and end-to-end testing
R44
Quality assurance and end-to-end testing
R44Walk through the complete relevant customer and operator journeys. Record the exact version, results, defects and release decision.
What you will prepare
A release checklist supported by reproducible evidence and independent review.
Fictional example
Test sign-in → booking → payment simulation → fulfillment → cancellation.
46Financial management and profitability
R45
Financial management and profitability
R45Track revenue, provider fees, refunds, variable costs and fixed costs. Keep projections separate from actual transactions.
What you will prepare
A financial worksheet with reconciled figures and clearly labeled assumptions.
Fictional example
A repair’s contribution subtracts parts, labor and transaction costs from revenue.
47Operational procedures and responsibilities
R46
Operational procedures and responsibilities
R46Write recurring daily, weekly and exception procedures. Assign responsibility, backup coverage and escalation.
What you will prepare
A practical operations handbook with owners and checklists.
Fictional example
The opening checklist confirms appointment capacity and parts availability.
48Maintenance, updates and incident response
R47
Maintenance, updates and incident response
R47Schedule updates and define incident severity, response ownership, customer communication and rollback.
What you will prepare
A maintenance calendar and a rehearsed incident response procedure.
Fictional example
A broken release is rolled back to a recorded working version.
49Scalability and business continuity
R48
Scalability and business continuity
R48Identify capacity limits and dependencies on people, vendors and systems. Define fallback options and cost triggers for growth.
What you will prepare
A continuity plan with capacity assumptions and tested fallback procedures.
Fictional example
If appointment demand rises, cap bookings until staff capacity is confirmed.
50Customer feedback and continuous improvement
R49
Customer feedback and continuous improvement
R49Collect customer problems and suggestions with permission. Prioritize improvements and verify whether each change helps.
What you will prepare
A feedback backlog with decisions, owners and review outcomes.
Fictional example
Customers report confusing appointment times; revise the wording and retest.